Caldwell Camero ’01 (WMCL) joined the Fluke Corp., a Seattle-based industrial testing equipment manufacturer, in 2016 as its first in-house trademark lawyer. Camero’s 15-year career as an in-house attorney to that point had concentrated largely on protecting widely recognized trademarked images, such as Lucky Charms’ Lucky the Leprechaun during four years at General Mills. But at Fluke, her job was to build a trademark practice from the ground up.
Her day-to-day work focuses on finding infringers or counterfeiters in an effort to protect the company’s trademarks as well as its “trade dress,” a form of intellectual property that refers to visual appearance. “We have a yellow and gray trade dress that is pretty famous in our area,” Camero says. “There are a lot of infringers and counterfeiters out there who like to steal our trade dress.”
Camero remembers enjoying an IP survey course that she took from Professor Carl Moy and then becoming enamored of trademark law during her first job out of law school as an in-house attorney at Menard’s Inc. in Eau Claire, Wis. She went from there to Best Buy and then to General Mills before joining Fluke.
“It was such a big change going from General Mills, that had this world-class, super-robust trademark practice, to a company that’s known for their tech and that didn’t have a trademark practice in-house…and building it from the ground up. But I’m really enjoying it.”